Once upon a time general directory submission was one of the best and low cost methods to get links and improve your ranking in search engine results but with the time It is gone out of scene and now considered as one of the spam method of getting links.
Now the days SEO agencies are giving more importance to local listing for local SEO. How fat it is correct. It is correct as UK local citation agency do local submission
First of all we should know about local citations. Local citations can be defined as getting your NAP Name, Address and Phone number published on local web pages with or without linking to your website or webpages. This include listing on local business directory, yellow pages and white pages. You may also be referred on any of blog, new sites or in article with your NAP. So all such kind of mentions are know as citations. If you name is published in your commerce association or trade club it is also know as local citations.
Local citation building and submission service include creation of above kind of mentioned with our without links with solely purpose of publishing your local contact or business information.
Local citations builders believes that it has 25% contribution in local seo and is main fact of local search engine optimization. One thing is sure that your mentions must be from a trusted source.
Please refer to Local Glossary for more learning